Does your marketing plan need a boost to bring in more returns? Sometimes, amongst the sea of tips and advice, you can find yourself lost as to what you should do first.

Check out these 5 small changes that make a BIG difference to your marketing! Don’t let your marketing fall into a rut—start making these changes and you are sure to start seeing a change in your ROI.

Make Sure You Look Good.

In the marketing world, you can’t be successful unless your branding stands out. Logos and overall presentation are the first things people see when they discover your company.

You don’t need a huge budget to create great graphics; making branding changes an affordable way to start creating more leads you can turn into actual paying customers or clients. If you have the budget, consider hiring a designer to create a professional look for your business—attractive branding is a great way to make your business stand out.

Regular Social Media Posting and Interaction.

There is no way around this one. If you aren’t active on social media, you need to be!

TV stations, streaming services, companies and celebrities all use social media. Social is the best current way to successfully keep your brand in front of your target audience. If you want to reach out to people and become more than just a brand but a trusted voice, you need to start posting on social media platforms regularly.

Your marketing has never been as easy to track as it is on social platforms, so take advantage of hashtags and keywords! Don’t be afraid to interact and have fun!

Regular Blog Posting.

Straight and simple blog articles generate SEO benefits. Creating regular content signals to Google that your website should be ranked based on the keywords you use throughout.

Blog posts aren’t just about keyword content though. Publishing engaging content also gives your customers and followers something they can easily relate to and interact with. Interaction ultimately keeps your customers and followers coming back for more! Keep your content fresh and keyword-relevant.

Get Networking In Person or Online.

Who are the people you engage with in conversation? Whoever they are, consider them part of your team and on your side. Show them what you have and utilise their tools, ideas, and connections.

Networking has transformed into a gigantic social event, both online and offline. Now, you can connect to people no matter where you are and leave simple comments or questions. If you aren’t connected on LinkedIn, Facebook, Insta or Google+ sites, you need to be today!

Email Marketing is Still Strong.

Many people see email marketing as an old-school form of marketing that is no longer relevant thanks to social media, but this is not the case.

Social media and blogs make email marketing more effective than ever. Email marketing can easily be integrated into your website using services such as Mail Chimp and Flo Desk. Use these tools to build a subscriber list to communicate regularly and send your latest news and content.

Don’t Be Afraid to Change Up Your Formula.

Your marketing formula needs to stay fresh to catch people’s attention. Don’t be afraid to make changes and re-evaluate your formula to benefit your brand.

Opening your mind to simple social marketing changes can yield huge results for your business. Change starts when you acknowledge your market goals and use these 5 techniques to keep track of them and maintain meaningful contact with your audience. Adapt and adjust continuously to increase ROI.