Hey, I'm Belinda. Legal Marketing Strategist. Straight-talker. Kicks-wearer.
I've spent 25+ years in marketing. Long enough to see the industry evolve, adapt, and reinvent itself more than once.
But here’s what I learned: every industry thinks their marketing challenges are unique. Most aren’t.
Legal is different. And you’re clients know more than ever!
The moment everything changed:
I watched a mid-size firm spend $50K on a beautiful website redesign.
Traffic went up. Inquiries stayed flat. Conversion actually dropped.
The problem wasn’t the website. It wasn’t the traffic. It wasn’t even the leads.
It was everything that happened after someone showed interest. The intake process was broken. Follow-up was inconsistent. Qualified prospects were falling through cracks they didn’t even know existed.
That’s when I realised something crucial:
Legal marketing isn’t just harder, it’s completely different. Your clients are dealing with high-stakes, emotionally charged decisions. Your expertise is complex to communicate. Your sales cycles are longer than most industries can imagine.
And yet, every agency was treating law firms like they were selling software or consulting services.
Enter the Legal Growth Engine™
A full-stack, AI-powered marketing system designed specifically for law firms.
It’s built to take what you already have: your expertise, relationships, and reputation and turn it into consistent, measurable growth.
Not more marketing for the sake of it.
Smarter strategy. Sharper messaging. Better results.
Why I Chose Law Firms.
Because the need was obvious and no one was solving it properly.
Firms were investing in marketing, but they weren’t seeing the return.
They were producing content, running campaigns and hiring help, but none of it was connected. There was no flywheel. No momentum.
Just activity, pressure, and a lot of crossed fingers.
And the data backs it up:
- 60% of firms say they don’t have a clear plan to attract new clients
- Just 29% feel confident in their current marketing approach
- Fewer than 1 in 5 are using AI tools to improve results
sources: Thomson Reuters, ABA TechReport, Clio Legal Trends Report
That’s why I chose to focus on law firms.
Because they don’t need another rebrand or round of social posts, they need a system that works.
The Legal Growth Engine™ is that system.
What happens when you have the Right System.
When law firms stop chasing disconnected tactics and start using a system built for how they actually operate, everything changes.
- Clients who already trust you when they call
- Campaigns that attract real matters, not tyre-kickers
- Messaging that’s built to convert, not just look clever
- A strategy you can explain to your partners (and prove with data)
- Clear reporting you can take to the boardroom
- Growth that compounds, without draining partner time
This is what the Legal Growth Engine™ delivers:
A smarter, AI-backed marketing system that compounds over time and earns its seat at the boardroom table.
What's with the Kicks?
Just like my kicks, the Legal Growth Engine™ is sharp, effortless, and built to move.
What you see is what you get, and what you get is a strategist who cuts through the noise and builds marketing with structure, clarity that works for law firms.
Here’s what I bring:
→ Strategy that fits how law firms actually grow
→ Systems that get used, not shelved
→ AI-backed tools that give your firm an edge
→ Messaging that makes serious buyers pay attention
→ A straight-talking approach that skips the spin
And yes, I show up in kicks.
Because this isn’t about looking the part.
It’s about building something that delivers.
Here are a few of the clients I've had the pleasure of working with:
Ready to Build a Smarter System?
If you’re here, you already know your marketing should be doing more — bringing in better clients, proving its value, and building momentum that lasts.
Let’s make that happen.
Book a call with me to see how the Legal Growth Engine™ can give your firm the structure, clarity, and results it’s been missing.
No hype. No pressure. Just a real conversation about what’s working, what’s not, and how to change it.
