START HERE / MARKETING MINDSET
Get a marketing mindset .
If you’re spending a bucket load on marketing activities and you’re disappointed by the results, you’re not alone. You’ve seen how social posts, Facebook ads and email marketing can chew up a lot of time and many for few results if you don’t have your strategy right. Discover how to get a fresh perspective on your marketing strategy with Belinda as your Marketing Mindset Mentor!
Self-directed Marketing Learning.
Learn marketing principles and actionable tactics at your own pace. Create your own marketing strategy and execute it. Dish up your perfect recipe for success. Implement plans in your own business, focusing on a different marketing theme each month.
+ Expert Support to build your business.
You’ll get the best results from your marketing efforts when you understand the process and WHY you’re doing what you’re doing. That’s why you get the chance to ask questions, get individual coaching and ongoing marketing support from Belinda and a community of business owners and marketers.
Here are a few of my clients I've had the pleasure of working with:
Who is the Marketing Mindset for?
BUSINESS OWNERS
You’re currently doing all the things (maybe you have a VA or marketing assistant) and want to learn the WHY and HOW of marketing.
BUSINESS OWNERS
You need to get the facts on how to build your marketing strategically from the ground up and then farm out the tasks to your team.
MARKETERS
You need to upskill in specific areas; create a strategy for a new business challenge, and get support when you implement.
Stop wasting money on marketing tactics that aren’t working for you, and reinvest into learning what to do, to drive big results for your business. Plus, you can bring your questions to hot seat sessions, get Belinda’s brain on your challenge, and share ideas with your peers.
Here are just a few tasters from the coaching and membership:
- Understand WHY certain marketing activities work for your business, and why others didn’t work
- Discover which marketing tactics will drive the biggest results
- Make marketing decisions based on facts and data, not hunches
- Create kick-arse social media templates to make regular posting easy-as-pie
- Avoid shiny object syndrome; focus on activities that meet your goals
- Learn how to take control of your marketing, in just hours a week
The Specifics .
Over the course, we’ll cover all the concepts that I work on with clients in my bespoke Marketing Strategy service, but but you’ll learn. the why and how. And so much more!
It’s more affordable. but you gain the know-how for ongoing future growth for you and your team.
- Getting the marketing foundations right
- Research - your competitors, your customers, and internal stakeholders
- Profiling your ideal customers in detail
- Nail your offering and the “job to be done” (Christian Louboutin doesn’t just “sell shoes”!)
- Process - sales, after-sales, upsell, gaps
- Repeat purchase and personalisation of service (online and offline)
- Personality in your brand builds trust with customers and helps staff to see themselves in the business
- Strategy to draw people in - tasks and actions, budgets, which staff will implement the steps
- Implementation process and check-ins
- Measurable outcomes
- Website, social media, email marketing
- Buyer behaviour
What’s included in the Marketing Mindset?
The Framework
You start with the Marketing Foundations content, which you can skip if you know that part.
Self-directed training that you can complete at your own pace, or dip in when you need it, which means your business can get what it needs when it needs it.
Monthly Focus
There is a different element of marketing each month with 10 core rotating topics. This includes regular guest speakers and subject matter experts.
Coaching Support and more
Fortnightly Group Coaching calls, plus Monthly Masterclass with an action plan (both live and recorded).
Marketing hot seats where we can nut out a tricky problem you’re having and share it with the other Marketing Mindset participants. Learning from others is a core strength of this program!
BONUS: A personal, 1:1 onboarding foundation call when you start so we can get to know each other and I can understand your goals for the coaching program. This helps me create more content that’s relevant to your goals.
BONUS: Checklists, cheat sheets and templates to get you unstuck.
Secure your spot as a founding member at just $497/month (3-month minimum).
This exclusive rate is locked in for life but only for a limited number of founding members. Act fast to claim your spot before they’re gone.
Once all founding spots are filled, the regular membership price increases to $697/month for new members.
Don’t miss this opportunity to save and kickstart your marketing journey at our lowest rate.
FEEDBACK
What clients say.
Cr Jason Pauling
Belinda embodies an extreme passion for all things marketing. Her eagerness to engage and display her knowledge is infectious for everyone she encounters.
Green Chilli is a fantastic name and desciption because it matches Belinda's nature so very very well. Thoroughly recommended.
Nikki Ovenden
Peter Edwards
I engaged Belinda to help me with my marketing, in particular to improve the messages I put into the marketplace. She was quick to analyse and recommend a critical improvement that has made a significant difference. It was a "light bulb" moment for me. Worth it's weight in gold.
Who’s your marketing mentor? Meet Belinda .
I’m a woman on a mission, and I’m here to help your business go BOOM! Marketing has been my thing for 20+ years. I’m a Certified Practising Marketer and an Associate Fellow with the AIM.
I have an adoring partner and am a proud mum of 3 beautiful kids, living in the Newcastle area.
I have written a children’s book (which you can find here), produced and presented a documentary on Human Trafficking, taken on a build in Nepal … and lots more.
I’m passionate about life and a big fan of saying yes, or rather, “hell yes”!
I don’t use a cookie-cutter system, ever. Plus my diverse marketing experience allows me to take a unique approach to your business.
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Want to hit go ?
If you’re ready to hit the go button but you’re a little unsure of which option might be the best for you, lock in a super-charged Marketing Clarity Call with Belinda (normally valued at $145).
You’ll have 20+ years of marketing experience for 20 undivided minutes focused on what’s going on for you right now and determine 3 action steps that you can put into practice straight away.
