Once you have accomplished the tough job of obtaining a client, you want to keep them, right? Regardless of your business, repeat business will not only cost less but also give you high returns.

Keep ’em coming back.

Repeat customers can save you money. You have already snared the attention of your buyer and there is no more compulsion to spend money or time again. The trick at this point is to portray yourself and your business as the “go to” when it comes to your offered product or service in the mind of the client.

Delight Your Clients.

Delighting a customer is the easiest way to make them repeat their orders. Delighting, however, is not associated with freebies in this context. It means doing more than the sparse minimum. You must give them exactly what they expect, just as the way you said you would do it. Keep in mind that the presentation and packaging of your product or service play an important role.

Keep Talking.

You should regularly communicate with your clients. Get them on the email list so that they receive periodic updates from you. Go a step further and send them “thank you” notes after they have paid their invoices. Inquire about their satisfaction with your product or services.

Include Them In Bigger Schemes.

Your clients have already joined your buyers’ club. Make them feel that they have joined a really cool club. Create a sense of exclusive belonging when they celebrate participating with your company brand. Connect one customer with another in an abstract kind of way. Your task is to make them part of a community. To augment the feeling, you could hold both online and offline events.

Questions To Ask Yourself.

Asking questions is an extremely effective tool for increasing your business. It also helps build your relationship as you and your client talk to each other. The basic question you should ask your client is why he/she needs your product. The answers can be surprising and illuminating. For example, a client who ordered a new website did not need the website to publicise their company but wanted to earn more. You can then provide a solution that can result in future orders and, more importantly, referrals to other potential clients.