Start Here / Marketing Strategy
Get a Chief Marketing Officer (CMO) on your team.
All your business goals can be achieved through an effective marketing strategy!
More sales, more profits, more new customers, more customer loyalty, more repeat purchases, more product launches, more visibility, more engagement, more money.
But how do you know which marketing activities will get you those BIG results you crave?
Let’s clear the deck and start fresh.
You need an actionable marketing strategy, research or just guidance from a CMO who comes into your business to help you get unstuck.
Even if you have an experienced in-house marketing team, sometimes you need an outside influence to push through a new challenge.
I’m not an external consultant who will come into your business to ‘shake things up’ and take control. I’m here to work with you and help you achieve your business goals using measured marketing activities that guarantee results.
I can even support your marketing team, giving them the outside perspective they need.
Here's who I've worked with before:
Who is a Marketing Strategy for?
Businesses that are running without an experienced marketing manager.
If winging it month to month has got you this far, and now you need more support to grow with intention.
Perhaps you have given the marketing a shot but have realised that the hap-hazard method isn’t working for you.
You know you can do the DOING, but you need help to create the marketing strategy and action plan.
Companies that need an outside perspective or a sounding board.
You have marketing support or perhaps an in-house team, but they need another viewpoint to bring everything together.
That might include big moments like your company’s push into a different market, a re-brand, position change, rapid growth, internal marketing and more.
Your bespoke Marketing Strategy
Fill in my enquiry form, and we’ll hold a free 20-minute discovery call to determine whether we’re a good fit for work together.
From there, we can work out the best way forward, including a comprehensive quote.
Check out the process that we’ll work through, and we can get started.
- Where are you right now?
- What are your big goals?
- Who on your team can help make this plan a reality?
- Are there any gaps in information or people-power?
- Is there any research we need to undertake?
- Onboarding and gathering information.
- Discover the big questions.
- Look at existing research and plan new research.
- Gap analysis (systems and processes, people, skills etc).
- Competitor analysis and your points of difference.
- Understand a workshop (where necessary) to define the brand and the project.
- Develop your bespoke marketing strategy and action plan.
- Skills and gap analysis: do we need to find specific people to make this plan happen?
- Create your implementation plan.
- Detailed, step by step, with a system in place to execute it.
- Set a realistic timeline.
- How are we going to measure success?
- Who does what, and how does that look?
Here's what you'll get .
Your bespoke Marketing Plan documentation.
This is the big picture of where we’re headed, what we need to achieve, the goalposts and the measurable outcomes.
Your Action Plan
As part of the Marketing Plan, you’ll get an Action Plan that is where the doing really takes hold! It has the projects, tasks, timelines, who does what and more.
Communication All The Way
You’ll have solid communication at every step of the process so you know exactly where you are and what’s coming next!
I get real with you. I tell you what you need to hear, rather than what you might want to hear. I give you the right marketing strategy and advice to help you achieve your goals. This will generate a big to-do list, so your team needs to be prepared to do the work. It’ll be so worth it. We’re going to cook up a storm together!
Limited to 3 clients per month.
With a minimum investment of $2750 incl GST per month for 3 months.
Depending on the size and complexity of your goals and project, and how quickly you want it done, the monthly price may change. After our briefing session, I can scope your project and discuss your investment options.
Want to know what a CMO on your team can do for your business?
If you’re overwhelmed by not knowing what to do and in what order, you need a marketing strategist/CMO to guide your marketing efforts. It’s a giant menu of options! If you’re not sure what you need, tell me your big goals and what you want to achieve, and I’ll help you make those goals happen.
- Bring together the elements you need and manage the projects
- Provide advice and expertise to your current marketing plan and tactics
- Give you marketing support to achieve your business goals when you need it
- Access to a strategic marketer at your fingertips
- Provide additional skills to your marketing or management team
- Determine and define your key marketing messages
- Determine your ideal target market and what they’re really looking for
- Recommend or review your marketing tactics
- Review and recommend your marketing and PR budget
- Review and manage your social media efforts
- Review and develop your sales funnels
- Assess your website including engagement and SEO performance
- Develop a brand identity and detailed style guide
- Manage your online marketing including blogging management, search engine optimisation, pay-per-click campaigns and remarketing
- Develop marketing collateral including brochures and design pieces to support the sales process or team
- Develop blogs including business style articles, case studies and product profiles
- Work with your marketing team to provide a sounding board and direction
- Create a PR campaign to build your business and personal profile
- Develop and implement a product launch or marketing campaign
- Project manage your website design and development including key outcomes and design elements
- Track and measure your marketing efforts
- Measure and report each activity within the business
- Distribute your articles and blogs to build your PR profile
Meet Belinda.
I’m a woman on a mission, and I’m here to help your business go BOOM! Marketing has been my thing for 20+ years. I’m a Certified Practising Marketer and an Associate Fellow with the AIM.
I have an adoring partner and am a proud mum of 3 beautiful kids, living in the Newcastle area.
I have written a children’s book (which you can find here), presented and produced a documentary on human trafficking, taken on a build in Nepal … and lots more.
I’m passionate about life and a big fan of saying yes, or rather, “hell yes”!
I don’t use a cookie-cutter system, ever. Plus my diverse marketing experience allows me to take a unique approach to your business.
As seen on
Want to hit go ?
If you’re ready to hit the go button but you’re a little unsure of which option might be the best for you, lock in a super-charged Marketing Clarity Call with Belinda (normally valued at $145).
You’ll have 20+ years of marketing experience for 20 undivided minutes focused on what’s going on for you right now and determine 3 action steps that you can put into practice straight away.
FEEDBACK
What clients say.
Belinda Weaver
Belinda and I have worked together on a number of projects and each time I've been impressed with her indepth knowledge. Not simply about the best marketing channels to achieve her clients' objectives but the details of her clients' business.
Drew Davies
From initial concept planning and formulating the brief, right through to working with the franchisees and ultimately delivering an in depth, practical, easy to use professional guide for our franchisees to use and implement. I cant recommend Belinda enough and cant wait to work with her again on the next project
Brad Dilley
Belinda has a drive of excellence to make sure the customer receives exactly what the market is looking for. I would highly recommend Belinda's services and her team.
