The Marketing Revolution Legal Firms Can't Ignore.
While 95% of Australian lawyers agree AI accelerates legal work, only 9% are using it daily.
The firms that bridge this gap first will own the next decade.
The Power Dynamic Has Shifted. Has Your Marketing?
Your clients are more informed than ever and they know it
They compare firms, get on Chat GPT, read reviews, and by the time they get to you, they’re expecting instant engagement and expertise, not just a 10-minute call in a month’s time.
Yet most legal marketing still operates like it’s 2015: spray-and-pray social advertising, stock standard websites, generic booking systems… and hoping referrals keep flowing.
The result? Only 28% of Australian law firms say their marketing efforts are effective.
The opportunity? AI for client acquisition isn’t even on most firms’ radar. The early movers will capture disproportionate market share.
The Problem Isn't Marketing. It's The Kind You've Been Sold.
The partners are frustrated.
You’ve hired agencies, built websites, tried SEO, run ads, and posted on LinkedIn.
Maybe you’ve even tried managing it yourself between client work (we see you).
But here’s what we’ve learned working with mid-size Australian firms: You’re not failing at marketing. You’re succeeding at the wrong parts.
The Data Tells the Story
- 82% believe AI can eliminate busy work to focus on high-value tasks
- 95% agree AI accelerates (not replaces) legal work
- Just 35% have a clear marketing strategy
- Despite all the hype, only 19% are using AI in any meaningful way
Clio & ABA TechReport 2023, Thomson Reuters Tech, AI and the Law Report 2024
Translation:
Why We Specialise in Legal (And Why That Matters).
After years across industries, we discovered something critical: legal marketing isn’t just different, it’s more complex.
Your clients are dealing with high-stakes, emotionally charged decisions. Your sales cycles are longer. Your compliance requirements are stricter. And your expertise is harder to communicate than selling software or consulting.
Generic marketing agencies treat law firms like any other business. We don’t.
We build systems specifically designed for how legal clients actually buy.
The Power Dynamic Has Shifted. Has Your Marketing?
Your clients are more informed than ever and they know it
They compare firms, get on Chat GPT, read reviews, and by the time they get to you, they’re expecting instant engagement and expertise, not just a 10-minute call in a month’s time.
Yet most legal marketing still operates like it’s 2015: spray-and-pray social advertising, stock standard websites, generic booking systems… and hoping referrals keep flowing.
The result? Only 28% of Australian law firms say their marketing efforts are effective.
The opportunity? AI for client acquisition isn’t even on most firms’ radar. The early movers will capture disproportionate market share.
Two Paths. Same Engine. Real Growth.
It’s built to take what you already have — your content, reputation, client relationships, and expertise — and put it to work in a self-sustaining system that builds momentum over time.
No more disjointed campaigns. No more chasing leads.
Once it’s running, every new win powers the next, attracting better-fit clients, building trust faster, and increasing ROI without increasing your workload.
Check out the two options, Done For You and Done With You, below.
DONE FOR YOU
You focus on the Law. We run the Engine.
You focus on the law. We run the engine.
We build and manage the full Legal Growth Engine™ – strategy, content, campaigns, automations, and reporting. All tailored to your goals and built for how law firms grow.
No more guesswork.
Just smart, AI-backed marketing that delivers real legal work.
DONE WITH YOU
You’ve got the team. We’ll give them the system.
We guide your people through every part of the Legal Growth Engine™ – with the strategy, tools, and support they need to stop spinning wheels and start driving results.
No marketing background required.
No chaos.
Just clarity, structure, and progress.
The Kicks-wearing Strategist Behind the Legal Growth Engine™
I’m Belinda. I’ve spent 25+ years in marketing and research, and I’ve seen firsthand how law firms get sold surface-level fixes that don’t move the needle.
That’s why I built the Legal Growth Engine™ – a system that helps firms turn what they already have into serious, sustainable growth.
I don’t do cookie-cutter campaigns or hand over a 40-page strategy doc and disappear. I work with firms that are ready to get focused, get structured, and get it done.
And yes, I’m an Associate Fellow of the Australian Marketing Institute, so you know I back strategy with substance.
Power Up Your Legal Growth Engine™
If your marketing isn’t delivering the clients, confidence, or clarity your firm needs, it’s time for a different approach.
Book a call with Belinda to see how the Legal Growth Engine™ can transform the way your firm attracts, converts, and retains high-value clients.
No sales pitch. Just a straight conversation about where you’re at, and how to get moving. Ready to stop patching tactics and start building a system that performs?
A few of the clients I've had the pleasure of working with:
